Monday, 26 February 2018


Part - VII

Customer Relationship Management 

Sales and Marketing brings customers and clients and their satisfactions level decides the future of organization.  No organization can survive if there is without enough number of satisfactory clients. Quality of services and/or products is not the only factor required to satisfy clients. Pricing comparable with similar services and products available in market is also very important. However, the most important factor is communication. Availability to client is one of the most important factor. This allows the client to share his or her requirements or grievances and bring trust in the organization with a hope that he or she will get the proper product or solution from the organization.  
Strong touch-base with clients and proper follow-ups make it easy to build trust with clients. Be clear and honest with clients.  
Customer frequent feedback is very important not only to correct organizational weaknesses but to improve the quality of services and products. Instant feed backs as well as periodic touch base to get their opinion about your organization should not be ignored.  
Remember a satisfactory client act as the most effective marketing manager for your organization. Both positive and negative remarks of a client have long term effects in the market and hard to resist. Positive testimonials of satisfactory clients are like assets for any organization and construct a history that keep increasing the good well of the company.  
Similarly, negative remarks of clients become liability and need quick actions and corrective measures to get rid of this liability as soon as possible and listening and understanding the grievances of angry clients and giving positive solution to same may help converting the liability into an asset. This is not possible all the time because there are many internal and external factors to satisfy the client but attitude should always be to help and satisfy the client. 
Remain committed to your client for Cost-effective and Quality oriented efficient services
Let’s Care! 

Writer, Shahid H. Qadri is Founder, CEO of, small business dealing in IT enabled services since last eighteen years.

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