Thursday, 13 October 2016

Digital Marketing Shifting Marketing Paradigm!

Is this really so? All old Marketing strategies are obsolete now? Digital Marketing techniques are the only way to Market Your Product and Services?
To answer this we need to first understand what is Digital Marketing?
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
This is truth that today is the era of internet and mobile phones. It is changing the social fabric but still human is human. You cannot change the habits overnight.
Digital Marketing is really important and effective tool to market services and products but it has not replaced the old conventional marketing techniques.
This is interesting that one can find huge bill boards along road side for Digital Marketers, offering their services through Conventional ways. Also you can find similar ads in Print media.
So basically effective marketing strategy is based on hybrid marketing. Depending upon the nature of product and services, target audience, region and demography, it can be devised that which marketing technique will be more effective. 
Digital marketing includes:
1.   Social Media
2.   SEO
3.   Affiliate Marketing
4.   Blogging
5.   Viral Marketing
Before going to adapt any marketing tool, this is important to have a proper marketing strategy. No one can device a marketing strategy for you until unless you put your input as Business owner.
To make Marketing Strategy, Business owner must know clearly about;

1.    Services and Products offering.
2.   Target Audience
3.   Target Region
4.   Pricing
5.   Preferred Language by Potential Customers
6.   Interests
To determine ROI, this is a must to keep monitor traffic inflow and their activity. For this Google Analytic is a very good tool. Besides there are other tools available to determine physical health of your Web Site or online Presence.

To be continued…..

Monday, 10 October 2016

Free or Freedom

West is advocating for “Free”. Free society, free culture, free market, free person etc. This is leading the world to disaster because it is Freedom, which all need not free. FREE in its own “Domain is FREEDOM. Freedom leads to happiness and growth with stability and relaxation of mind as it comes with natural limits and boundaries. Free leads to distractions as it has no limits and no boundaries.

For example, it is right of a fish to swim in any corner of the water, it is Freedom but if Fish wants to swim freely anywhere, it may comes out of water and eventually will die.

Friday, 7 October 2016


What is this Infocome? This is simple Income through Information technology. Or to say how to exploit information technology to generate income, which will eventually help in having a better life style. Gone are the days when Technology meant only for Scientists and Engineers. Now this a house hold thing. Thanks to the Internet. Internet changed that whole scenario. Anyone can access anything from anywhere. As such there are no more Business Secrets. Successful models are amply available and there is no restriction on copy and paste. Only thing is how many really know this? How many really believe this? How many really trying to find and how many really working hard to execute?
So if someone is interested in InfoCome, he/she should focus on this and with little time, money and energy one can do a lot. Which is not possible in any other area.
With cheap internet rates, supporting devices and increase growth of internet population, Infocome is becoming more and more easy with each passing day. However, this need real focus, dedication, effort and right direction. It need patience as well.
Infocome need;
1.       An idea
2.       Producing idea over internet
3.       Hype Creation
Right idea, in the right direction with sufficient hype will start laying eggs in less than expected time.
This need some consultation, knowledge and then time. Sincere, quality time and above all consistency
Clarity of Goals and objectives is very important aspect. Many people tried Infocome but failed. Main reason for the failures is that many inspired from the fascinating success stories of the others and jumped in the same ideas without evaluating their own ground realities. This is not a must that an idea clicked for someone and worked fine for the others too.  Success of an idea depends on many features including timing, market need, resources, team etc. Best thing to start with your own idea, even if it is something very small. Once successful small will grow big. But if you try something big without calculations, it may end up with lot of time, energy and money wasted.

Thanks to infocome, Success is no more limited to age, gender, nationality etc. It is for anyone with a will to be successful.

Thursday, 6 October 2016

Why Water Proofing is important in Construction industry!

We often ignore few important things in our daily life and think these are only for Professionals. Like water proofing. Many of us in our lifetimes find opportunity to build our own houses, industry or office but few of us know the importance of water proofing and result is obvious. We come across issues like seepage and it redo things which cost more money, time and causes lot of irritation.
Water proofing is very simple term;
Waterproofing is the process of making an object or structure waterproof or water-resistant, so that it remains relatively unaffected by water or resisting the ingress of water under specified conditions. Such items may be used in wet environments or under water to specified depths.
There are some common types of waterproofing methods used in construction industry. 

Waterproofing in buildings / structures are generally required for:

·         Basement of structure
·         Walls
·         Bathrooms and kitchen
·         Balconies, decks
·         Terrace or roofs
·         Green roofs
·         Water tanks
·         Swimming pools

The following waterproofing methods are commonly used in construction:

·         Cementations Waterproofing
·         Liquid Waterproofing Membrane
·         Bituminous Membrane
·         Bituminous Coating
·         Polyurethane Liquid Membrane

Applications of Cementations Waterproofing:

Cementations waterproofing is used in the following type of structures:
·         Water Treatment Plants
·         Sewage Treatment Plants
·         Bridges
·         Dams
·         Railway & Subway Systems
·         Marine Cargo Ports & Docks
·         River Locks/Channels & Concrete Dykes
·         Parking Structures & Lots
·         Tunnels

 Liquid Waterproofing Membrane Method:

Liquid membrane is a thin coating which consists of usually a primer coat and two coats of top coats which are applied by spray, roller, or trowel. It offers more flexibility than the cementations types of waterproofing. The liquid cures into a rubbery coating on the wall. The elongation properties of the coating can reach as high as 280%. The durability of the waterproofing coating depends on what type of polymer the manufacturer use for the making of the liquid waterproofing.
Liquid waterproofing membrane can be of spray-applied liquid membrane composed of polymer-modified asphalt. Polyurethane liquid membranes in separate grades for trowel, roller, or spray are also available from various manufacturers.

Bituminous Coating Waterproofing Method:

Bituminous coating is a type of coating used for waterproofing and flexible protective coat in accordance with its formulation and polymerization grade. Its flexibility and protection against water can be influenced by the polymer grade as well as reinforcement of fiber.
Bituminous coating is also called as asphalt coating. The most common applications of bituminous coatings include areas that are beneath screed wet. It is an excellent protective coating and waterproofing agent, especially on surfaces such as concrete foundations. Bituminous coating is made of bitumen based materials and it is not suitable for expose to sunlight. It becomes very brittle and fragile when long exposure to the sunlight unless it is modified with more flexible material such as polyurethane or acrylic based polymers. The flexibility of the finished products always depends on the solid content of the polymer added to the bitumen.

 Bituminous Membrane Waterproofing Method:

Bituminous membrane waterproofing is a popular method used for low-sloped roofs due to their proven performance. Bituminous waterproofing membrane have torch on membrane and self-adhesive membrane.

Self-adhesive compounds comprise asphalt, polymers and filler; additionally, certain resins and oils may be added to improve adhesion characteristics. The self-adhesive type has low shelf life as bonding properties of the membrane reduces with time.

Torch on membrane have exposed and covered types. Exposed membrane often has mineral granular aggregate to withstand the wear and tear of the weathering and the other types of membrane, contractor need to apply one protective screed to prevent the puncture of the membrane.

 Bituminous Membrane Waterproofing Method:

Polyurethane Liquid Membrane Waterproofing Method:
Polyurethane liquid membrane method of waterproofing is used for the flat roof area and exposed to weathering. This waterproofing method is expensive.
Polyurethane Liquid Membrane Waterproofing Method
Polyurethane Liquid Membrane can offer higher flexibility. Polyurethane is very sensitive to moisture content present, therefore before application, one has to be very careful evaluating the moisture content of the concrete slab, otherwise peeling or de-bonding of membranes may happen after some time.
For more details and information about Water Proofing in Karachi You may contact
BuildingComforts.comis one the most reliable Waterproofing Company in Karachi
Courtesy: theconstructor

Founder CEO of, Business Consultant and Digital Marketer. He gathered this information on behalf of BuildingComforts. 
Building Comforts is one the most reliable Waterproofing Company in Karachi

Wednesday, 5 October 2016


Gone were the days, when Kings and Queens were ruling the countries and to be more specific lands. Lands were the ultimate source of revenues, one having more land in control was supposed to be the kind. Human resource was important at that time too. By hook or by crook, keep humans in control as slaves to control the others. First industrialization gave huge damage to that paradigm and Lands were start losing sole priority in front of industries and a new generation of rules took birth. Technology gave huge advantage to this new kind of rulers. Though they are no more new.
Today, we have hundreds of countries on the map, with different styles of Governments like Democracy, Dictatorships, and Kingdoms etc. However Businesses are the main players driving the Economy and Economy is a universal truth since the beginning that eventually set all rules, traditions and culture. 
Small, Medium and Large and then Multi National, these terms may be taken as merely only for to define size of organization, its turnover and activities but in reality this is basically reflect their effectiveness on society.
From Local to Global, organization matters now. Businesses dictates the policies. Paradigm shifted. Business is first then everything else.
Business owner is like a landlord, governor or king depending upon the size of business.
Businesses are competing with each other like worriers. Though the way is humble and gentle, which we call professionalism and business ethics. Arena is different but it is there. Survival of the fittest is still in place but instead of human muscles other parameters are more important like intelligence and sharpness.
Unlike past worriers, this time opportunity is open for everyone. Thanks to technology and education, anyone can jump in to this and with efforts try his luck to get succeeded and become part of this Global world of business worriers.

To learn how to be part of this and how to become successful in Business World, leave your comments so that we can get back to you.

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