Leads! Leads! Leads!

Leads are essential, Leads are crucial for any business particularly for Service Industry. Leads are same as potential customer walk in the store.

Leads are hope for a business that’s ultimately converted in to reality. Every business as per their own sales targets can set the minimum threshold for Leads. Conversion ratio depends on many factors depending upon Company, Services and Target Market.

There are two type of conversions. Leads conversion and Sales conversion. Leads captured from total visitors is Leads conversion and number of clients from total Leads is Sales conversion. 

Converting visitors into Leads need proper planning that includes; 

1. Service/Products selection to market 

2. Attractive Sales Copy 

3. Selection of right; 

a. target Market 

b. audience demography 

4. Timing of advertisement 

Conversion of Leads in to sales is tedious job need through knowledge of

your products and services, company background, and listening ability. It need patience and consistent follow-ups. 

There are many ways to generate leads and can be divided in to two main marketing domains. 

1. Conventional Marketing 

2. Digital Marketing 

Digital Marketing has different methodology to get Leads. 

Main are; 

1. Search Engine Optimization 

2. Social Media 

3. Email Marketing 

Hybrid digital marketing strategy including all three is more effective to generate Leads. However this depends on Company, Services, Products and target Region and Audience. 

Digital Marketing is more popular these days because; 

1. Its comparatively less expensive 

2. Budgets are manageable 

3. Advertisement is easily manageable 

4. Reach is beyond boundary and time limitations 

5. Responses are record-able 

Anyone can do Digital Marketing themselves but hiring professional digital marketing consultants is always worth because it help save time and money to get right number of quality leads through proper planning and implementation. Unplanned digital marketing may cause damage to the business and blocked by effective platforms. === 

Engr. Shahid H. Qadri is CEO PNT Global and helping many clients for their Digital Marketing including;

https://romanvision.co.uk/ 

http://cli.net/ 

https://www.isaregistrar.com/ 

http://www.salt.com.pk/ 

http://cielotec.es/ 

https://azmana.pk/