What is Digital
Asset?
Definition of Digital Asset In the
simplest terms, a digital asset is content that’s stored digitally. That
could mean logos, images, photos, videos, files containing text, spreadsheets,
or slide decks.
However, with the growth of internet
and mobile technology, the term Digital Asset is also changed. Digital Asset is
no more only archived digitally store data but it also refer to internet
enabled services and business owned by an individual or a company, for example;
1.
Domain name
2.
Web Site
3.
On-line store
4.
Blogs
5.
Affiliate
Marketing Site
6.
Mobile App
7.
Cloud based
Software Application
8.
Social Media
Profile Accounts
9.
Online Reviews
10. Accounts on third party provider
sites
There could be more examples. Let
us discuss these first.
1.
Domain Name
Domain name is one the key Digital Asset for any individual or company with corporate style and branding agenda. Domain name most of the time reflects company name and get recognized quickly in the market as your own kind of brand name over internet. If for any reason you lose your domain name and if it get registered by someone else, it can give a huge damage to your business reputation and really hard to get the same domain back and efforts to do from scratch to market a new domain as your identity over internet
2.
Web Site
Web Site takes time in creation and lot of efforts required to make it professional and informative. Web Site is virtual presence of your business over internet. It is not easy to market and make web
site prominent over competitor’s web sites. Marketing a Web site need time, money and energy and SEO is required to rank the web site on top in search engines so that potential users can find your web site among thousands of similar web sites. It will be a big loss if anyone loss its web site because this means not only they loss the content but the traffic attached to that web site as well. Therefore it is important to care and maintain the Web Site as you care your other assets.
3.
Online Store
Online store like Web Site needs lot of efforts in designing,
development and promotion. Normally it takes a year for an online store to
produce desired results and products started getting orders. Repeat clients are
most important for online store. This will be really disappointing for repeat
clients if they could not find the site for any reason. So its extreme
important that Online Store remains up all the time. Its security is also very
critical because no one will trust the store if there is any security or down
time issue.
4.
Blogs
If you are blogger, post your Blogs on reliable Blogging Web Sites
and keep your Blogs archives with you also because these are your assets and
you can re-use if required later. Blogs are very useful for affiliate
marketing. Proper maintenance of Blog posts help increase the audience and
followers for the blog posts.
5.
Affiliate Marketing Site
Personally created affiliate marketing sites are real assets. These sites grow with time and need patience to see the results. Reliability increases with time.
With good regularly updated content affiliate marketing sites can pull good traffic and may have repeat audience as well.
6.
Mobile Apps
Mobile Apps are normally based on some idea. Initially you may not
get good response even after making the Mobile App public. Still this is
important to maintain and secure your Mobile App because this is your Digital
Asset and any time it may click.
7.
Cloud Based Software Solution
If you are developer or team of developers and made some sort of
online solution for general clients and not getting good response due to lack
of marketing resources, you should not disappoint and maintain your application
with care and security. Time may change and you will get the chance to market
the same.
8.
Social Media Accounts
Social Media Accounts on any plat form take lot of time to fetch
audience and followers. Maintain these accounts with care because if you lose
any, you have to start from zero.
9.
Online reviews
If your web site, services and/or products are connected with any
third party review web site, reviews are your digital assets, you should not
lose any review as this will help you pull more business.
10. Third Party Sites
Membership and/or registration on third party sites like job portals, freelancing, affiliate marketing site are also your Digital Asset. You have spent time on such sites and should not leave these un-attended even if not in use. These can be useful any time for you or for someone else and you can be helpful
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