SEO vs. Social Media: Which is Best for Your Business?

 SEO vs. Social Media: Which is Best for Your Business?

In the world of digital marketing, businesses have many tools to reach their target audience. The two most popular methods are search engine optimization (SEO) and social media. But what is best for your business? SEO, as the name suggests, is the process of improving your website and its content to rank

higher in search engines like Google. This includes on-page optimization such as keyword research, meta tags, and content optimization, as well as on-page optimization such as link and social media optimization. Social media marketing, on the other hand, involves using social media platforms like Facebook, Twitter, and Instagram to engage with your audience, build brand awareness, and drive traffic to your website. you.

So what's best for your business? The answer is that it depends on your goals and audience.

If your business is focused on generating leads or driving traffic to your website, SEO may be the best option. By ranking higher in search engines, you can drive organic traffic to your site, which can lead to increased sales and revenue.

SEO also has long-term benefits because once you settle on a topic, you can continue to get traffic for months or even years to come. However, if your business is focused on building awareness and engaging with your audience, social media may be the best option. Social media allows you to reach a larger audience and build relationships with your customers in a more personal way. Social media also allows you to create more shareable content, which can help your brand go viral and reach even more potential customers.

In fact, the most effective methods are often used in SEO and Social Media Marketing. By optimizing your website for search engines and following your audience on social media, you can create a powerful digital marketing strategy that drives traffic, leads, and builds brand awareness. .

In conclusion, when it comes to SEO vs Social Media, there is no one size fits all. It all depends on your business goals and your audience. By understanding the strengths of each method, you can create a digital marketing strategy that works best for your business.

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How SEO Generate Leads?

 

How SEO Generate Leads?

Leads are potential clients. Potential leads need more traffic inflow towards your business website. But only traffic is not good enough to get potential leads but it should be quality traffic. Quality traffic can be generated if people visiting your website are coming through effective keywords and not through popular keywords only.

That means your business website should be ranked in top #Google pages for effective keywords and visible for potential clients when they search such effective keywords on Google.

So what is the difference between popular keyword and effective keyword?

A popular keyword is a keyword matching your business and its search volume is impressive but it is not close to what your potential clients may search. For example if there is a website for a local real estate agent, “Home for Sale” could be a popular keyword with hundreds of searches per month but it is not effective keyword for a local real estate agent because their potential clients will search more detailed phrase adding their locality. For example “2 bed room apartment for sale in New York”

This means doing SEO is not enough like we normally do. Smart SEO is required and it is most important for #SEO Consultant to choose right keywords as this is the main building block and should not just select popular keywords for the sake of making your client happy. Yes, sometimes it is hard to convince client to accept effective keywords because of low search volume but this is the responsibility of SEO Consultant to explain and justify the reason for choosing effective keywords.

Effective keywords with less search volume may not be good for Global SEO but are really good for Local SEO and pull traffic which really matters for your business

Effective keywords are basically key phrase including your service or products, some kind of attribute and your location.

We will discuss more on this in our next blog.

Writer Engr. Shahid H. Qadri is CEO  http://pntglobal.com/  since last 23 Years and associated with many businesses as their SEO Consultant including https://www.isaregistrar.com/ ,  http://cli.net/ , https://romanvision.co.uk/ , http://www.salt.com.pk/ , https://cielotec.es/

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Leads! Leads! Leads!

Leads are essential, Leads are crucial for any business particularly for Service Industry. Leads are same as potential customer walk in the store.

Leads are hope for a business that’s ultimately converted in to reality. Every business as per their own sales targets can set the minimum threshold for Leads. Conversion ratio depends on many factors depending upon Company, Services and Target Market.

There are two type of conversions. Leads conversion and Sales conversion. Leads captured from total visitors is Leads conversion and number of clients from total Leads is Sales conversion. 

Converting visitors into Leads need proper planning that includes; 

1. Service/Products selection to market 

2. Attractive Sales Copy 

3. Selection of right; 

a. target Market 

b. audience demography 

4. Timing of advertisement 

Conversion of Leads in to sales is tedious job need through knowledge of

your products and services, company background, and listening ability. It need patience and consistent follow-ups. 

There are many ways to generate leads and can be divided in to two main marketing domains. 

1. Conventional Marketing 

2. Digital Marketing 

Digital Marketing has different methodology to get Leads. 

Main are; 

1. Search Engine Optimization 

2. Social Media 

3. Email Marketing 

Hybrid digital marketing strategy including all three is more effective to generate Leads. However this depends on Company, Services, Products and target Region and Audience. 

Digital Marketing is more popular these days because; 

1. Its comparatively less expensive 

2. Budgets are manageable 

3. Advertisement is easily manageable 

4. Reach is beyond boundary and time limitations 

5. Responses are record-able 

Anyone can do Digital Marketing themselves but hiring professional digital marketing consultants is always worth because it help save time and money to get right number of quality leads through proper planning and implementation. Unplanned digital marketing may cause damage to the business and blocked by effective platforms. === 

Engr. Shahid H. Qadri is CEO PNT Global and helping many clients for their Digital Marketing including;

https://romanvision.co.uk/ 

http://cli.net/ 

https://www.isaregistrar.com/ 

http://www.salt.com.pk/ 

http://cielotec.es/ 

https://azmana.pk/

Social Media towards Branding

Social Media towards Branding

 

Social Media can help Branding Your Services and Products. If you are willing to use Social Media effectively for branding here are the key areas to pay attention.

 

1.    Selection of right Network

      Effective Content
Promotion
Engagement
 

1.    Selection of right Network 

This depends on Services and Products and Objective of the campaign.

Ultimate objective for any campaign is Sales growth that need quality and potential traffic that can be converted in to customers.

We can divide Networks in two categories;

a.    Promotion Purpose

                                  i.    Facebook

                                 ii.    Twitter

                                iii.    LinkedIn

                               iv.    Instagram

 

b.    Advertisement Purpose
                                  i.    Tiktok
                                 ii.    Youtube
                                iii.    Facebook
 
2.    Effective Content
a.    Info-Graphics
b.    Videos
c.    Blogs

3.    Promotion

a.    Regular Posts

4.    Engagement

a.    Comments to Posts

b.    Replies to Comments

c.    Replies to messaging

We can discuss this more and fine tune the strategy and then can help implement the same.

Note Branding and Sales are two different things. Branding comes under marketing that need time to implement and once implemented, eventually it brings Sales. However prompt sales can be achieved through inorganic ways.

Things to do for Branding;

• Website improvement
• Effective SEO
• 3.    Social Media Campaigns

Prompt Sales/Leads can be achieved;

• Boosting
• Paid Advertisements

Content is King

This is true for website, social media posts, advertisement and for sales. How you communicate will decide the sales success. Content creation need professional approach with at least following considerations.

Content should be Clear and easy to understand

It should have real information about your business, including products and services

Should be attractive

Should be concise

Content should be original

  

4.    Engr. Shahid H. Qadri is CEO www.PNTGlobal.com since last 22 Years and also providing Consultancy to many businesses like www.Java1800.com www.Salt.com.pk, www.CLI.net, www.ANSAssistance.com

5.    https://www.instagram.com/Pntglobal/

6.    https://twitter.com/PNT_Global

 

Contacts - Connections - Clients

 Contact, Connect and Client

Business development is the hardest part in any business. Especially now it is becoming more difficult though there are more facilities available thanks to technology. Internet provided really easy and efficient way to promote your services and products online and get more and more clients to grow sales.

But is this really happening?

Most of the time the answer is No?

Why this is so?

Why businesses are not getting real customers?

Why they are not able to convert leads in to sales?

There are many hidden factors behind this. However we need to understand the gap between a contact and client

Not every contact is your client!

Business development is like fishing. Internet made ocean available to everyone but not every fish suits to your business

First you have to think and plan well what kind of Fishing You want? Accordingly select the region and the fishing rod or net. Then start fishing with lot of patience and consistency.

Once you start getting contacts, first understand them clearly before offering them anything. Ask them;

1.     Their Name

2.     Their Business Name

3.     Nature of Their Business

4.     Their Location

Convert these Contacts in to connection. For this you have to talk to them something really interest them. 

You have to find a way to establish a permanent kind of touch-base

Once you feel they are comfortable talking to you. Find issues and/or requirement related to services you are offering. If you are selling Products first try to understand if they are falling in group of persons using your Products.

If you feel they are not related to the services or products you are offering, do not offer anything and remain patient. This way you will keep your contact intact and they may reach you for your services and/or products in future.

 

Engr. Shahid H. Qadri is CEO www.PNTGlobal.com since last 22 Years and also providing Consultancy to many businesses like www.Java1800.com www.Salt.com.pk, www.CLI.net, www.ANSAssistance.com

https://www.instagram.com/Pntglobal/

https://twitter.com/PNT_Global

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Basic KPIs of Digital Marketing

 

It’s a rapidly changing world today. Lot has already been changed. Marketing today is a lot more competitive with an ease of tool and lot more new channels and ideas, thanks to Information Technology. Conventional marketing techniques still has some value but Digital Marketing is the name of the game now.

It’s getting hard for entrepreneurs to decide about Digital Marketing because it’s relatively new with not common success stories.

Here are basic Key Performance Indicators, or KPIs, that will help you for your digital advertising campaigns.

These are divided into three phases;

                                I.            Awareness

                              II.            Engagement

                            III.            Conversion

 

1.       Awareness: Learning Phase

At this stage, the goal is to build awareness of your brand, service or product among your target audience. The aim is to reach as many relevant people as possible, inform and stay top–of-mind among your audience.

Awareness-focused channels are:

·         Display

·         In-stream video

·         Paid social ads

·         Advanced TV

·         Audio.

The primary KPIs you should consider for an awareness campaign for these channels are:

1. CPM

The goal is to serve impressions to your intended audience at the right frequency with your allocated budget. While you assess your CPM, keep inventory quality top of mind.

CPM is how you measure the number of people who see your ad. For example, a $2 CPM means that it costs $2 to put your ad in front of 1,000 people.

Viewability

Optimize toward viewability standards so that the ads appear in spaces that are in-view to your target audience.

Measuring viewability is a way to determine the general quality of your ad placements. If you have 100% viewability for desktop display, you are most certainly serving ads on fraudulent websites (or you are being very annoying). Fraud, such as ad stacking, makes an ad “viewable” without the user ever seeing it. When you optimize for 100% viewability, you encourage these types of ad placements.

2.       Engagement: Consideration Phase

During the engagement phase the aim is to influence consideration for your brand, product or service over your competitors.

You want your target audience to … ENGAGE … with your ads and associated landing pages, learning more about what you have to offer over your competitors.

Engagement focused channels are:

·         Display
Paid social
Native
Paid search

The primary KPI you should consider for an engagement campaign is:

Cost per Click (CPC)

At its core, CPC provides insight into the effectiveness of ads. By optimizing to a low CPC, you’re lowering the amount of money you pay to get someone to click your ad. A low CPC indicates an ad is effective at getting your target audience to click.

Clicks measure when a user clicks your ad. That’s it. Sessions measure sets of time spent on your page. Clicks often lead to sessions, but there is much more nuance to it.

3.       Conversion: Action Phase

At the bottom of the funnel, you have really honed in on the portion of your target audience who are most likely to take action.

Success at this stage is heavily reliant on successfully moving your audience through the two upper phases. However, if you’ve adequately raised awareness and garnered engagement, your audience is likely to take that final step. Optimizations at this phase should be focused on driving that action.

Conversion channels are:

·         Display

·         Paid social

·         Paid search

The primary KPI you should consider for a conversion campaign is:

Cost per Action (CPA)

Optimizing toward the cost of advertising based on your target audience taking a desired action.

A low CPA means you’re paying little for a lot of conversions. This in turn means your CPM is probably pretty high because you’re only targeting people that are likely to convert.

If you do achieve a low CPA, you know you’ve nailed your targeting, messaging and strategy for driving conversions.