Leads are potential clients. Potential leads need more
traffic inflow towards your business website. But only traffic is not good
enough to get potential leads but it should be quality traffic. Quality traffic
can be generated if people visiting your website are coming through effective
keywords and not through popular keywords only.
That means your
business website should be ranked in top #Google pages for effective keywords
and visible for potential clients when they search such effective keywords on
Google.
So what is the difference between popular keyword and
effective keyword?
A popular keyword is a keyword matching your business and
its search volume is impressive but it is not close to what your potential
clients may search. For example if there is a website for a local real estate
agent, “Home for Sale” could be a popular keyword with hundreds of searches per
month but it is not effective keyword for a local real estate agent because their
potential clients will search more detailed phrase adding their locality. For
example “2 bed room apartment for sale in New York”
This means doing SEO
is not enough like we normally do. Smart SEO is required and it is most important for #SEO Consultant to choose right keywords as this is the main building
block and should not just select popular keywords for the sake of making your
client happy. Yes, sometimes it is hard to convince client to accept effective
keywords because of low search volume but this is the responsibility of SEO Consultant
to explain and justify the reason for choosing effective keywords.
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Effective keywords with less search volume may not be good
for Global SEO but are really good for Local SEO and pull traffic which really
matters for your business
Effective keywords are basically key phrase including your
service or products, some kind of attribute and your location.
We will discuss more on this in our next blog.
Writer Engr. Shahid H. Qadri is CEO http://pntglobal.com/
since last 23 Years and associated with
many businesses as their SEO Consultant including https://www.isaregistrar.com/ , http://cli.net/
, https://romanvision.co.uk/ , http://www.salt.com.pk/ , https://cielotec.es/
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