Contacts - Connections - Clients

 Contact, Connect and Client

Business development is the hardest part in any business. Especially now it is becoming more difficult though there are more facilities available thanks to technology. Internet provided really easy and efficient way to promote your services and products online and get more and more clients to grow sales.

But is this really happening?

Most of the time the answer is No?

Why this is so?

Why businesses are not getting real customers?

Why they are not able to convert leads in to sales?

There are many hidden factors behind this. However we need to understand the gap between a contact and client

Not every contact is your client!

Business development is like fishing. Internet made ocean available to everyone but not every fish suits to your business

First you have to think and plan well what kind of Fishing You want? Accordingly select the region and the fishing rod or net. Then start fishing with lot of patience and consistency.

Once you start getting contacts, first understand them clearly before offering them anything. Ask them;

1.     Their Name

2.     Their Business Name

3.     Nature of Their Business

4.     Their Location

Convert these Contacts in to connection. For this you have to talk to them something really interest them. 

You have to find a way to establish a permanent kind of touch-base

Once you feel they are comfortable talking to you. Find issues and/or requirement related to services you are offering. If you are selling Products first try to understand if they are falling in group of persons using your Products.

If you feel they are not related to the services or products you are offering, do not offer anything and remain patient. This way you will keep your contact intact and they may reach you for your services and/or products in future.

 

Engr. Shahid H. Qadri is CEO www.PNTGlobal.com since last 22 Years and also providing Consultancy to many businesses like www.Java1800.com www.Salt.com.pk, www.CLI.net, www.ANSAssistance.com

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