Thursday, 13 October 2016

Digital Marketing Shifting Marketing Paradigm!

Is this really so? All old Marketing strategies are obsolete now? Digital Marketing techniques are the only way to Market Your Product and Services?
To answer this we need to first understand what is Digital Marketing?
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
This is truth that today is the era of internet and mobile phones. It is changing the social fabric but still human is human. You cannot change the habits overnight.
Digital Marketing is really important and effective tool to market services and products but it has not replaced the old conventional marketing techniques.
This is interesting that one can find huge bill boards along road side for Digital Marketers, offering their services through Conventional ways. Also you can find similar ads in Print media.
So basically effective marketing strategy is based on hybrid marketing. Depending upon the nature of product and services, target audience, region and demography, it can be devised that which marketing technique will be more effective. 
Digital marketing includes:
1.   Social Media
2.   SEO
3.   Affiliate Marketing
4.   Blogging
5.   Viral Marketing
Before going to adapt any marketing tool, this is important to have a proper marketing strategy. No one can device a marketing strategy for you until unless you put your input as Business owner.
To make Marketing Strategy, Business owner must know clearly about;

1.    Services and Products offering.
2.   Target Audience
3.   Target Region
4.   Pricing
5.   Preferred Language by Potential Customers
6.   Interests
To determine ROI, this is a must to keep monitor traffic inflow and their activity. For this Google Analytic is a very good tool. Besides there are other tools available to determine physical health of your Web Site or online Presence.

To be continued…..

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