Social Media towards Branding

Social Media towards Branding

 

Social Media can help Branding Your Services and Products. If you are willing to use Social Media effectively for branding here are the key areas to pay attention.

 

1.    Selection of right Network

      Effective Content
Promotion
Engagement
 

1.    Selection of right Network 

This depends on Services and Products and Objective of the campaign.

Ultimate objective for any campaign is Sales growth that need quality and potential traffic that can be converted in to customers.

We can divide Networks in two categories;

a.    Promotion Purpose

                                  i.    Facebook

                                 ii.    Twitter

                                iii.    LinkedIn

                               iv.    Instagram

 

b.    Advertisement Purpose
                                  i.    Tiktok
                                 ii.    Youtube
                                iii.    Facebook
 
2.    Effective Content
a.    Info-Graphics
b.    Videos
c.    Blogs

3.    Promotion

a.    Regular Posts

4.    Engagement

a.    Comments to Posts

b.    Replies to Comments

c.    Replies to messaging

We can discuss this more and fine tune the strategy and then can help implement the same.

Note Branding and Sales are two different things. Branding comes under marketing that need time to implement and once implemented, eventually it brings Sales. However prompt sales can be achieved through inorganic ways.

Things to do for Branding;

• Website improvement
• Effective SEO
• 3.    Social Media Campaigns

Prompt Sales/Leads can be achieved;

• Boosting
• Paid Advertisements

Content is King

This is true for website, social media posts, advertisement and for sales. How you communicate will decide the sales success. Content creation need professional approach with at least following considerations.

Content should be Clear and easy to understand

It should have real information about your business, including products and services

Should be attractive

Should be concise

Content should be original

  

4.    Engr. Shahid H. Qadri is CEO www.PNTGlobal.com since last 22 Years and also providing Consultancy to many businesses like www.Java1800.com www.Salt.com.pk, www.CLI.net, www.ANSAssistance.com

5.    https://www.instagram.com/Pntglobal/

6.    https://twitter.com/PNT_Global

 

Contacts - Connections - Clients

 Contact, Connect and Client

Business development is the hardest part in any business. Especially now it is becoming more difficult though there are more facilities available thanks to technology. Internet provided really easy and efficient way to promote your services and products online and get more and more clients to grow sales.

But is this really happening?

Most of the time the answer is No?

Why this is so?

Why businesses are not getting real customers?

Why they are not able to convert leads in to sales?

There are many hidden factors behind this. However we need to understand the gap between a contact and client

Not every contact is your client!

Business development is like fishing. Internet made ocean available to everyone but not every fish suits to your business

First you have to think and plan well what kind of Fishing You want? Accordingly select the region and the fishing rod or net. Then start fishing with lot of patience and consistency.

Once you start getting contacts, first understand them clearly before offering them anything. Ask them;

1.     Their Name

2.     Their Business Name

3.     Nature of Their Business

4.     Their Location

Convert these Contacts in to connection. For this you have to talk to them something really interest them. 

You have to find a way to establish a permanent kind of touch-base

Once you feel they are comfortable talking to you. Find issues and/or requirement related to services you are offering. If you are selling Products first try to understand if they are falling in group of persons using your Products.

If you feel they are not related to the services or products you are offering, do not offer anything and remain patient. This way you will keep your contact intact and they may reach you for your services and/or products in future.

 

Engr. Shahid H. Qadri is CEO www.PNTGlobal.com since last 22 Years and also providing Consultancy to many businesses like www.Java1800.com www.Salt.com.pk, www.CLI.net, www.ANSAssistance.com

https://www.instagram.com/Pntglobal/

https://twitter.com/PNT_Global